It was not created by their user interfaces. Platform power became a shorthand term for their usual market power since case study answer vast majority of buyers and suppliers had to handle case study answer platform, whether they liked case study solution company or not. Ubers traders understood that this market power allows Amazon and Facebook to economically squeeze employees, suppliers, and cities, to control case study solution data provided to buyers, to force users to cede control in their personal data, and to expand into other markets where they don’t have any advantages other than platform ubiquity. Uber has exploited some of this artificial market power in opposition t its drivers. But inspite of billions in predatory subsidies, it could never obtain case study solution dominance and immunity from competitors needed to make the most market power on a scale corresponding to Amazon and Facebook. Maintaining growth expectancies thus required production narratives about growth opportunities both within and beyond Ubers core car provider business.